载入中....
设为首页 收藏本站 联系我们 网站地图
论文网
您现在的位置: 免费毕业论文网 >> 法学论文 >> 商法论文 >> 正文
搜索: 论文

外资并购中的驰名商标保护

更新时间 2009-11-11 12:28:12 点击数:

外资并购中的驰名商标保护
【中文摘要】 随着中国加入WTO后外资准入政策的逐步放宽,越来越多的外资并购活动在中国发生。外资并购是一把双刃剑。一方面,外资并购可以给国内企业带来资金、技术和管理经验,帮助国内企业实现产业结构优化升级;另一方面,外资并购产生的负面效应不可忽视。外资并购导致的国内企业驰名商标危机已经引发了国人的广泛思考和忧虑。许多国内企业长期精心培育的驰名商标具有很大价值,然而在外资并购中其价值却被严重低估甚至完全不能得到体现,有些驰名商标则在并购完成被外方控制后逐渐走向衰落和消亡。本文以此为出发点,就外资并购所致的国内企业驰名商标危机进行分析,并提出了相应的对策建议。本文共分四章。第一章介绍了外资并购的相关概念,对文中提及的外资并购进行了范围界定,即并购是兼并和收购的统称,其中兼并包括吸收兼并和新设兼并两种;收购也包括两种,即股权收购和资产收购。第二章论述了驰名商标的概念、驰名商标的价值及其来源,并介绍了国际条约和我国法律法规对驰名商标的认定与特殊保护。第三章和第四章是本文的重点。第三章分析了在外资并购中暴露出来的中国驰名商标危机,主要是在并购中驰名商标所有权发生转移,部分驰名商标在被外资方取得控制权后逐步走向衰 http://www.lwfor.com 落甚至消亡;驰名商标在外资并购中没有得到应有的价值体现,驰名商标的价值被严重低估甚至忽略。在分析上述驰名商标危机的基础上,指出了外资并购我国境内企业的动因:加速进入中国市场,获取巨额利润,同时吞并国内驰名商标,消灭竞争对手,完成其自身品牌全球化的目标。第四章针对上述外资并购中的驰名商标危机提出了对策建议,包括企业应该增强商标保护意识、完善驰名商标保护策略,正确对待外资利用,防止商标流失;国家应该修改完善涉及驰名商标转让的外资并购昕证制度、审批制度;从健全商标等无形资产的价值评估立法,规范无形资产价值评估机构和采用科学的无形资产价值评估方法等角度完善外资并购中的驰名商标价值评估;国内企业应该力求掌握并购后外商投资企业的控股权,在并购中完善并购协议等合同文件中的商标权条款,以此保护外资并购中国内企业的驰名商标。

【英文摘要】 After we joined in WTO, the entrance of foreign investment becomes easier. M&A by foreign capital becomes more and more frequent in China. M&A by foreign capital is a double-edged sword. M&A by foreign capital can bring capital, technology and management experience to domestic enterprises and help to optimize and upgrade the industrial structure. But we also have to see the negative effects of M&A by foreign capital. The well-known trademark crisis because of M&A by foreign capital has triggered comprehensive thinking and anxiety of Chinese people. The well-known trademarks of domestic enterprises usually have great value, but sometimes in the activities of M&A by foreign capital the value is greatly underestimated and even completely ignored. Some well-known trademarks gradually become weak and vanished after M&A. This thesis starts from this point, analyses the crisis of Chinese well-known trademarks in M&A by foreign capital and puts forward some corr http://www.lwfor.com esponding suggestions in the end.This thesis is composed of four parts. Chapter one introduces the relevant conception of M&A by foreign capital, defines the boundary of M&A by foreign capital mentioned in this thesis. M&A is the abbreviation of merger and acquisition. Merger includes consolidation merger and merger by incorporation. Acquisition includes asset acquisition and stock acquisition. Chapter two introduces the conception and the value of well-known trademarks and the definition and special protection of well-known trademarks in international treaties and Chinese laws. The emphasis of this thesis is Chapter three and Chapter four. Chapter three analyses the crisis of well-known trademarks in M&A by foreign capital. The ownership of some well-known trademarks transfers to foreign invested enterprises and becomes weak and vanished after being controlled by foreign capital. Some times the value of well-known trademarks is greatly underestimated and even be completely ignored. On the basis of analyzing the above trademark crisis in M&A by foreign capital, Chapter four puts forward some corresponding suggestions. The domestic enterprises should strengthen trademark protection awareness, improve trademark protection strategies, have correct understanding of foreign capital and put an end to the trademark crisis. The government should improve the examination and approval system of M&A by foreign capital regarding well-known trademarks; strengthen the value evaluation of well-known trademarks by improving the legislation on value evaluation of trademark and other intangible assets, regulating the intangible assets value evaluation agencies and adopting correct value evaluation methods. It is also suggested that the hearing system should be improved to make use of the public protective function of well-known trademarks. The domestic enterprises should try for the control right of the foreign investment enterprises, carefully set the trademark clauses in the contract in order to protect their own well-known trademarks.

【中文关键词】 外资并购; 驰名商标; 价值评估
【英文关键词】 M&A by Foreign Capital; Well-known Trademark; Value Evaluation
  外资并购中的驰名商标保护

中文摘要 5-6
ABSTRACT 6-7
引言 8-9
第一章 外资并购概述 9-13
    第一节 并购的概念 9-10
    第二节 外资并购的概念 10-13
        一、外资的范围及其定义 11
        二、外资并购的范围及其定义 11-13
第二章 驰名商标的价值及其保护 13-21
    第一节 驰名商标概述 13-15
        一、驰名商标的概念 13-14
        二、驰名商标与知名品牌的异同 14-15
    第二节 驰名商标的价值及其来源 15-17
        一、驰名商标的价值 15-16
        二、驰名商标的价值来源 16-17
    第三节 驰名商标的认定和特殊保护 17-21
        一、驰名商标事实存在与法律认定的关系 17
        二、驰名商标的法律认定与特殊保护 17-21
第三章 外资并购中的驰名商标危机 21-27
    第一节 外资并购中的驰名商标危机概况 21-22
    第二节 外资并购中的驰名商标危机分析 22-25
        一、外资并购导致驰名商标发生控制权转移甚至走向消亡 22-23
        二、外资并购中的驰名商标价值被低估甚至忽略 23-25
    第三节 外资并购中国驰名商标的动因 25-27
        一、加速进入中国市场的进程,获取巨额利润 25-26
        二、消灭竞争对手,实现自身品牌全球化目标 26-27
第四章 外资并购中的驰名商标保护策略 27-40
    第一节 企业应强化驰名商标保护意识,完善保护策略 27-29
    第二节 完善涉及驰名商标转让的外资并购法律制度 29-33
        一、外资并购中驰名商标保护的立法缺陷 29-31
        二、完善外资并购中驰名商标保护的审批法律制度 31-33
    第三节 正确评估外资并购中驰名商标的价值 33-36
        一、完善商标价值评估立法 33-34
        二、建立规范的商标价值评估机构 34-35
        三、采用正确的商标价值评估办法 35-36
    第四节 争取并购后外商投资企业的控股权 36-37
    第五节 完善并购协议等合同文件的商标权条款 37-40
        一、聘请律师等专业人员参与外资并购的谈判和并购协议的签署 39
        二、国内企业争取保留驰名商标的所有权 39
        三、明确并购后外商投资企业对驰名商标的使用 39-40
结语 40-45
参考文献 45-48
后记 48-49

返回栏目页:商法论文论文

设为主页】【收藏论文】【保存论文】【打印论文】【回到顶部】【关闭此页